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Countdowns for facebook page1/8/2024 ![]() Creating a sense of anticipation is helpful because this can promote sharing and social media stickiness.Ĭurious About What Is On Your Customer’s Minds?įind out how abandonment surveys can help your business…Ĭountdown Timers Best Practices For EcommerceĬreating a sense of urgency can be a powerful method which pushes shoppers into making a faster decision on a purchase they’re considering. Build Interest: building interest is an important marketing strategy because the more interests means more eyes on the product or campaign.By reminding your customers when a specific sale or campaign starts and ends you are able to give your customers time to prepare and plan their budget in advance. Creating Value: SaleCycle data found that in 2020 the volume of online sales significantly increases towards payday.Although, by doing this the product is no better or worse than competitors, the results of this type of marketing is still powerful. Leveraging the scarcity and urgency models in ecommerce emails using countdown timers and other marketing messages is important because it shows how popular and how in-demand a product or service is. We saw this in the recent buying behaviour at the start of the COVID-19 pandemic. ![]() Scarcity Principle: a countdown timer in emails can trigger the natural human response to scarcity.This is perhaps due to creating a sense of FOMO (fear of missing out) but this also provided value, reminding the customer that cheaper prices were ending in a matter of time. In fact, the results showed a 400% higher conversion rate. For example, a case study found a well-timed email with an integrated countdown timer telling customers the Black Friday sale was ending in 4 hours increased customer urgency. ![]()
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